The Promote area: a tool-by-tool guide
The Promote area in the left-hand navigation is your marketing hub. It pulls together the tools that take the work you have already uploaded and turn it into posts, copy, and automated campaigns you can send out into the world. This guide walks through each tool in the area one at a time so you know exactly which one to click on first.
Where the Promote area lives
You will find it on the left-hand sidebar of the main app. Click Promote to open the group. Three tools sit underneath:
Post to Social — open the social post composer for a single Instagram post.
Get More Followers — a paid follower-growth service for Instagram, delivered by our team.
Automate Your Marketing — the Art Marketing Autopilot subscription that posts to Facebook and Instagram on your behalf.
The Promote group also pairs naturally with Integrations (where you connect Instagram) and your Calendar (where scheduled posts live).
Social Post Generator: how to create a single post
This is the right starting point for almost everyone. You pick one piece of artwork, the AI writes a caption, you review and edit, and you publish to Instagram.
Click Promote in the sidebar, then Post to Social.
On the Media step, select the artwork you want to feature. You can add up to ten images. Choose an aspect ratio (Square 1:1, Portrait 4:5, Landscape 16:9, or Reel 9:16) and drag images to reorder.
Click Next to move to the Caption step. A caption is generated for you on the left. Edit it as much as you like. The Instagram preview on the right updates as you type.
When the caption reads the way you want, click Post Now to publish immediately, or click Schedule to pick a date and time.
Confirm in the pop-up. It can take a few minutes for the post to appear on Instagram.
If you have not connected Instagram yet, you will see Connect Instagram in the top right of the composer. Click it and follow the prompts — see the Integrations guide for the full flow.
Promotional Copy: emails, bios, and sales-page text
Promotional copy is generated through the Arty assistant using the Sparks library. There is no separate “Promotional Copy” page — instead, each piece of copy you might need has its own spark you can run on demand.
Open the Assistant from the left sidebar.
Pick a piece of artwork from the image picker, or start a chat from a piece on My Artwork.
From the sparks list on the right, choose the spark that matches what you need — for example a sales email, a hook for a Reel, an artist bio, or a story for your collectors.
Arty writes a first draft using what it knows about your work and voice. Edit any line by typing back in the chat.
Copy the final text and paste it into your email, your website, or your other channel.
Use Promotional Copy when the destination is anything other than an Instagram post — an email to your list, an “about” page, a private-sale message, a printed exhibition card.
Content Automation: hands-off posting
Content Automation is the Art Marketing Autopilot subscription. It is an optional add-on, not included in regular ArtHelper plans. Once you subscribe, the system creates and posts 50 pieces of content a month for you — 25 on Instagram, 25 on Facebook — drawing from the artwork you have already uploaded.
Click Promote in the sidebar, then Automate Your Marketing.
Review the page and pick a plan. Checkout is handled by Stripe directly on the page.
After payment, allow 24 to 48 hours for the first posts to appear on your Calendar.
Open the Calendar to review, edit, reschedule, or remove any post the system has drafted for you before it goes live.
Autopilot needs uploaded artwork to do its work. If your portfolio is empty, no posts will appear. Upload at least a handful of pieces before you subscribe.
Campaign-Style Marketing: multi-day pushes
For a coordinated multi-day push — a new collection launch, a holiday sale, a studio open day — the workflow is to combine the tools above:
Use Promotional Copy in the Assistant to draft an announcement email and a teaser caption a few days ahead.
Open the Social Post Generator and queue several posts in the Calendar, scheduled across the campaign window. Plan one post for the announcement day, one for mid-campaign, and one for the final call.
If you have Autopilot running, open the Calendar and reshuffle the auto-generated posts so they do not collide with your campaign moments.
After the campaign, review what posted, what got engagement, and save the winning captions for next time.
A dedicated campaign-builder is on our roadmap. For now, the Calendar is the place that ties multi-day plans together.
Which tool when?
If you only want to make one decision, use this:
One post for one piece of art — use Social Post Generator.
An email, a bio, an artist statement, or any text that is not a social caption — use Promotional Copy through the Assistant.
You do not want to think about posting at all — subscribe to Art Marketing Autopilot.
A launch, a sale, or any multi-day push — combine the three above using the Calendar.
Your follower count is stalled and you want help growing it — look at Get More Followers, our paid follower-growth service.
If you are new, do not start with Autopilot. Make one post by hand first. It gets you familiar with the system, gives you a quick win, and shows you how the AI writes about your work so you can adjust the voice before turning anything on hands-free.
Common questions
Do I need Instagram connected to use the Promote tools?
You need Instagram connected to actually publish a post or to run Autopilot. You do not need it connected to generate captions, emails, or copy through the Assistant — that text is yours to use anywhere.
Is Autopilot included in my plan?
No. Autopilot is a separate subscription. Existing ArtHelper plans are unchanged whether you add Autopilot or not.
What is the difference between Autopilot and Get More Followers?
Autopilot creates and posts content on your behalf. Get More Followers is a separate service in which our team works to grow your Instagram follower count for you. They are independent — you can buy one, both, or neither.
Where do my scheduled posts go?
Every scheduled or auto-generated post lives on the Calendar. You can edit, reschedule, or delete any post from there until it goes live.
Can I post to Facebook directly from the Social Post Generator?
The Social Post Generator publishes to Instagram. Facebook posting is handled by Autopilot, which posts to both Instagram and Facebook for you. To share something to Facebook by hand, copy the caption and image from your Instagram post.